What did Elliott Abrams Mean by “Packaging is a silent...

What did Elliott Abrams Mean by “Packaging is a silent salesman”?

A Famous American lawyer and author, Elliott Abrams, quoted “Packaging is a silent salesman” regarding the bustling aisles of the food industry. It acts as the first point of contact between customers and products and represents a brand’s essence and values, going beyond simple protection. Packaging is becoming increasingly important as sophisticated consumers want creative […]

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